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From Buzz to Business

Everything from our August 12 fireside chat, expanded with the answers we ran out of time for. Search it, skim it, or open only the parts you need.

Last Updated: August 2026
Start Here

Thank You for a Great Conversation

Twenty-nine of us spent ninety minutes on this, and the room did most of the heavy lifting. What follows is the session itself plus everything that came out of your questions. Nothing here requires you to buy anything or hire anyone.

The whole idea
Know your business, then choose your tool, then build the habit, then protect yourself. In that order. Reversing it is why most AI projects stall.
If you do one thing
Pick the single task you repeat most often and write out how you actually do it, in plain language, before you open any AI tool. That document is worth more than any prompt.
The number to remember
76% of small businesses use AI. 14% have it built into how they actually work. The distance between those two numbers is the whole game.
The rule that never changes
The tool drafts. You approve. There is no version of this where you stop reading the output.
How to use this page
Use the search box at the top to jump to anything. Sections with a dropdown arrow expand for more detail. Prompts have a copy button.

A note on the numbers: Every statistic on this page names its source and the year it was collected. Where a figure is older than it looks, or where the sample skews in a particular direction, that is said out loud. You should be able to check anything here yourself.

Section 01

Know Your Business Before You Touch AI

The businesses that get the most out of AI are not the ones with the fanciest tools. They are the ones who can describe their own workflow in plain language first.

You can't hand off what you can't describe.

1
The Core Risk

Speed Applied to a Broken Process Is Just Faster Chaos

If you bolt AI onto a process that is already inefficient, or one that needs constant correction along the way, you do not get efficiency. You get the same mess arriving faster and in higher volume. AI adds velocity. Velocity in the wrong direction is not a gain.

This is the single most common reason people try AI, get frustrated, and quietly stop. It usually is not the tool. It is that the tool was pointed at a process nobody had ever written down.

Your Action Step

Before you automate anything, describe it. If you cannot explain the task to a sharp new hire in five sentences, you are not ready to explain it to AI either.

2
The Friction Inventory

Three Questions That Find the Work Worth Handing Off

These are the same three questions used in a paid audit. They cost nothing and they work just as well on a legal pad.

  • What is not you? What sits on your plate that does not actually require your specific expertise, judgment, or relationships?
  • What repeats? What do you do the exact same way, week after week, with only the details changing?
  • Where did you get stuck? Walk through yesterday start to finish. Find the moment you stalled, and ask why.
Your Action Step

Answer all three in writing this week. Anything that shows up in two of the three columns is your first AI project.

3
The Magic Wand

What Would You Eliminate Forever?

This was the first question asked in the chat, and it is the fastest way to find the real friction in a business. If you could wave a wand and delete two or three tasks from your week permanently, what would they be?

People answer this question honestly in a way they do not answer "where are your inefficiencies." The answers from the room clustered hard around data entry, meeting notes, and inbox triage. Every one of those is solvable today.

What Actually Gets Handed Off, and What Never Does

Reasonable to Hand Off

  • First drafts and outlines
  • Reformatting information between systems
  • Summarizing long documents and calls
  • Research starting points you will verify
  • Repetitive, rules-based sorting
  • Turning rough notes into clean structure

Stays With You

  • The final read before anything leaves
  • Anything involving reading a person
  • Numbers that carry legal or financial weight
  • Your actual voice with a client who knows you
  • The judgment call about what matters
  • Accountability when something goes wrong

The pattern from the room: A recruiting professional on the call described AI ranking applicants well but flagging a strong candidate as unfit because they lived four hundred miles away. The system had no way of knowing the person was open to relocating. That is the line. AI is good at the volume. It is not good at the thing you would have asked in a two-minute phone call.

Worked example: the multi-source document problem

One attendee walked through a live example on the call. Information arrives from three directions at once: a client questionnaire, emails from a colleague, and phone calls. It all has to end up in one document formatted exactly the way a specific reviewer expects it. AI organizes the information, but not into the shape the reviewer wants, so every submission turns into a back-and-forth. Sometimes the AI invents details along the way.

This problem is not unique to insurance. Swap the words and it is a loan file, a client onboarding packet, a proposal, a board report, or a permit application. The fix is the same in all of them.

The fix has three parts:

  • Train the format, not the file. Sit down when you are not under deadline and teach the AI what the finished document looks like. Give it the structure, the section order, the required fields, the language the reviewer expects.
  • Use fake data to do it. Have the AI generate its own sample client, sample amounts, sample details. You get a real training session with zero client data exposure. This solves the privacy problem and the training problem at the same time.
  • Make it ask you questions. Instead of handing over everything and hoping, tell it to interview you for what it is missing before it produces anything. This is where most hallucinations get caught, because a system that asks is a system that is not guessing.

Realistic time investment: one to two focused hours. That is not a small ask on a busy week. But it is a one-time cost against a task you repeat, and once the format is locked in it is repeatable and adaptable. Save the result as a project or a saved instruction set so you never rebuild it.

Your Action Step

The prompt for exactly this is in the Prompting section below, template 02. Copy it and swap in your own document type.

Section 02

The Adoption Gap

Buying the tool is not the finish line. Building the habit is. Here is the number that made the point on the call.

Using It

76%
of small businesses report currently using AI

Running On It

14%
say AI is fully embedded in their core operations

Source: Goldman Sachs 10,000 Small Businesses Voices, survey of 1,256 small business owners across all 50 states, DC and Puerto Rico, fielded by Babson College and David Binder Research, January 27 to February 4, 2026.

Honest caveat on that 76%: The Goldman Sachs network skews toward higher-growth operators, so it runs ahead of broader samples. The Federal Reserve's 2026 Report on Employer Firms found 46% of small employer firms currently use AI, with another 15% planning to start within twelve months. Both numbers are real. The 14% integration figure is the one that matters here, and it points the same direction regardless of which adoption number you prefer.

The gap between using it and running on it is the whole game.

Why the Gap Exists

Almost nobody in that 62-point gap failed because they picked the wrong model. They failed for one of four reasons, and every one of them showed up in our conversation:

  • No documented process. The AI was pointed at something nobody had written down, so it guessed, and the guesses had to be corrected.
  • Correction cost exceeded the savings. Once fixing the output takes longer than doing the work, people stop. Rationally.
  • It was one person's side project. One enthusiast built something useful, nobody else adopted it, and it died when they got busy.
  • No trust framework. In a regulated business, "is this allowed" went unanswered, so the safest move was to not use it at all.

Notice what is not on that list: which AI company you chose. Tool selection is the decision people agonize over and it is the one that matters least.

Section 03

Choose Your Tool, Fast

Less bake-off, more "which tool for which job." You do not need all five. You need to know what each one is actually for, and then pick one and get good at it.

ToolStrongest AtWhere It LivesWorth Knowing
Claude Writing, reasoning, long documents, nuance Web, desktop app, mobile Handles large amounts of information well. Can get expensive if you are a heavy user. No native image generation.
ChatGPT Broadest general-purpose assistant Web, desktop, mobile Largest app and plugin ecosystem. Its image generation is among the best available, but it needs very precise instructions, especially about what you do not want.
Gemini Anything already inside Google Gmail, Docs, Sheets, Drive The natural fit if your business runs on Google Workspace. Recalling what a client conversation covered months ago is a standout use.
Grok Real-time information and trending topics Built into X Strongest when the question is about what is happening right now on social platforms.
Copilot Working inside Microsoft 365 Outlook, Word, Excel, Teams If your company already pays for Microsoft 365, you may already have access. See the section directly below before you assume anything about the privacy side.

All of them can now search the live web. That was not true a couple of years ago. It also means some websites block AI crawlers. If your own site blocks them, you will not show up when a prospect asks an AI for a recommendation in your category. Worth checking.

4
The One You May Already Own

Copilot Is Probably in Your License. Most People Never Turn It On.

If your organization pays for Microsoft 365, there is a good chance some level of Copilot is already available to you. The gap here is not the purchase. It is the habit.

of employees with Copilot access actively use it
83%
is the comparable figure for ChatGPT
20M
paid Microsoft 365 Copilot seats worldwide

Sources: Recon Analytics survey of 150,000+ U.S. respondents, January 2026 (35.8% Copilot workplace conversion vs. 83.1% for ChatGPT). Seat count per Microsoft Q3 FY26 earnings disclosure, April 29, 2026.

The Copilot Privacy Question, Answered Properly

On the call the shorthand was that if your company provides Copilot, they are handling the data privacy for you. That is often true, and it is frequently the safest place to start. But it is not automatic, and if you work in a regulated field you should not repeat it to your compliance officer without checking.

The reason is that "Copilot" covers several different products with different data handling. A licensed Microsoft 365 Copilot deployment under a commercial agreement behaves very differently from the free Copilot Chat, and both depend on how your organization has configured its tenant.

Your Action Step

Send these four questions to whoever manages your Microsoft environment. The answers take them two minutes and they settle the question permanently.

  • Which product do we have? Licensed Microsoft 365 Copilot, or the free Copilot Chat tier?
  • Is our data covered by the commercial data protection terms, and does anything I type leave our tenant?
  • What is our retention policy on Copilot prompts and responses?
  • Are there categories of data our policy says I should not put into it, even inside the tenant?

Why this matters more than it sounds: Several people in the room work in wealth management, tax, payroll, and accounting. In those fields the difference between "our IT department approved a tool" and "our IT department approved this specific tier of this tool for this category of data" is the entire compliance conversation.

How to pick one in thirty seconds

  • Your company runs on Microsoft 365 and you handle sensitive data. Start with Copilot. Ask the four questions above first.
  • Your business runs on Google Workspace. Start with Gemini. It already has context you would otherwise have to paste in.
  • You write a lot, or work with long documents and contracts. Start with Claude.
  • You want one tool for a bit of everything, including images. Start with ChatGPT.
  • You need to know what is being said right now. Grok, for that specific job only.

Pick one. Use it for thirty days before you evaluate a second. Switching tools every two weeks is how people spend six months learning nothing about any of them.

ChatGPT

Cost Free tier, paid plans from about $20/mo Best For General purpose, image generation
chatgpt.com →

Gemini

Cost Free tier, paid via Google plans Best For Google Workspace users
gemini.google.com →

Microsoft Copilot

Cost Often included with Microsoft 365 Best For Outlook, Word, Excel, Teams
copilot.microsoft.com →

Grok

Cost Tied to X subscription tiers Best For Real-time and trending topics
grok.com →
Section 04

Email Is the Proving Ground

When we polled the room, 18 of 29 people named email as their main AI use. That is not a coincidence. It is the one workflow every business in the chamber shares, and it is the best place to build a habit that sticks.

28%
of the knowledge worker week spent on email, roughly 11 hours
117
emails received per day by the average worker
daily interruptions from meetings, email and chat
of workers check email before 6:00 AM

The 28% figure comes from McKinsey Global Institute, "The Social Economy: Unlocking Value and Productivity Through Social Technologies," July 2012. It remains the most-cited workweek benchmark because McKinsey has not republished a comparable study, but it is an older number and worth labeling as such. The volume and interruption figures come from Microsoft's 2025 Work Trend Index, based on analysis of Microsoft 365 signals.

What Changes When the Habit Sticks

Before

  • Every reply drafted from a blank page
  • Follow-ups depend on you remembering
  • Inbox triaged by whatever arrived most recently
  • Important messages buried under newsletters

After

  • Replies drafted and waiting for your review
  • Follow-up sequences that fire on their own
  • Inbox sorted by what actually needs you
  • Noise routed away before you ever see it
5
A Distinction Worth Getting Right

Automation and AI Are Not the Same Thing

Automation is "if this, then that." A rule fires the same way every time with no thinking involved. Routing every message containing the word "unsubscribe" into a holding folder is automation. It is fast, free, completely predictable, and it never hallucinates.

AI is what you add when judgment is required. A message contains the word "unsubscribe," but it came from a client you have forty threads with. A rule sends it to the junk pile. Reasoning keeps it in your inbox.

Most people reach for AI when a rule would have worked better. Set up your rules first. They cost nothing, they run instantly, and they make anything you layer on top dramatically more effective, because the AI is no longer wading through mail you already knew was noise.

Your Action Step

Spend twenty minutes in your mail settings building rules before you spend twenty dollars on a tool. Then point the AI at what is left.

Tips From the Room

These came from your peers on the call, not from a vendor. They are free, they work, and several take under fifteen minutes to set up.

  • Tom's client folders. Create a folder per client and a rule that routes their mail there automatically. Check those folders throughout the day and treat everything else as lower priority. He described going from scanning twenty or thirty messages to a five-second glance at the left sidebar.
  • Cheryl's unsubscribe rule. Any message containing the word "unsubscribe" goes to a separate folder. Scan it quickly, delete almost all of it. Simple, and it removes most of the daily noise without a subscription to anything.
  • Brittany's dropped-ball check. Ask Copilot to scan your inbox for anything awaiting your reply that fell through the cracks. One question, and it catches what you missed.
  • Leandra's sounding-board approach. Do not hand over the whole email. When a single point is not landing, ask the AI for five ways to say that one thing. You keep your voice and get the help exactly where you needed it.
  • Imran's polish pass. Write it yourself, then run it through for cleanup and clarity before sending. The thinking stays yours, the friction goes away.
  • Ajo's memory recall. Ask Gemini what you and a client discussed a month ago and get a summary of topics and open items pulled from your own Google mail history. Especially useful for relationships you touch sporadically.
  • Doug's named experts. Build a few dedicated assistants with standing instructions, one for time management, one for leadership, and go to the right one instead of re-explaining context every time.
  • Matt's benchmarking. Not email, but too good to leave out. He asked AI to analyze top-performing job ads from established agencies in his market and extract the keywords they used. Result was roughly triple the candidates on a three-day ad, at lower spend, from about thirty minutes of work.

"It doesn't sound like me." How to fix that permanently.

This came up more than once, and it is the most legitimate objection on the list. One attendee put it perfectly: nobody comes to them for a cookie-cutter approach, so sending cookie-cutter writing actively damages the thing they sell. Another mentioned being told by younger colleagues that it is obvious when AI wrote something.

They are right, and the cause is specific. Out of the box, these tools write in the average of everything they have read. Average is exactly what you do not want. The fix is not better prompting in the moment. It is giving the system a permanent reference for how you actually sound.

Do this once and it applies to everything afterward:

  • Collect five to ten emails you actually wrote and were happy with. Real ones, not polished ones. Strip out anything client-identifying.
  • Have the AI analyze them and write you a description of your own voice: greetings, closings, sentence length, level of formality, what you never say.
  • Correct that description. It will get a few things wrong. This step is the whole exercise.
  • Save it as standing instructions in a project, gem, or custom assistant so it loads every time instead of being pasted every time.
  • Give it an explicit banned list. Phrases you would never use. "I hope this email finds you well" and "at your earliest convenience" are on most people's list. Naming what to avoid does more work than describing what to aim for.

Template 03 in the Prompting section does steps one through four for you.

A tool used once isn't a system. It's a novelty.

Section 05

Prompting: The RTCROL Framework

How you ask dictates what you get. This is the framework, and then a library of prompts you can copy directly. The first one is the most useful thing on this page.

LetterWhat It MeansWhat It Sounds Like
R — RoleWho should it act as?"You are an experienced commercial insurance underwriter."
T — TaskWhat exactly needs doing?"Review this submission and flag anything missing."
C — ContextThe background in your head that it cannot see."This goes to a carrier that rejects files without loss runs."
R — ReasoningHow should it think it through?"Work section by section, and check each against the requirements list before moving on."
O — OutputThe exact format you want back."A table with three columns: section, status, what is missing."
L — LimitationsThe guardrails. What to avoid or never do."Do not invent figures. If something is missing, say missing rather than estimating."

The one exception, and it matters: Do not assign an expert role for anything mathematical. If you tell a model it is an expert mathematician or a CFO and then ask it to calculate, the effect across current models is that it becomes more confident in wrong answers rather than more accurate. For calculations, skip the role entirely. Go straight to the task, give it context, specify the output, and set your limitations. This does not apply to writing, strategy, or outreach, where a role helps considerably.

Not everything needs all six. "Summarize this email" does not need a framework. RTCROL earns its keep when you are at the doorstep of something larger: a repeated process, a document that has to be exactly right, or a workflow you intend to reuse.

The Prompt Library

Click any template to open it. Each one has a copy button. Replace anything in [square brackets] with your own details.

01 The Prompt Builder — start here

This is the one to keep. Instead of learning to write RTCROL prompts yourself, you paste this once and the AI builds them for you. Give it a rough description of what you are trying to do, in whatever messy language comes out, and it interviews you until it has what it needs, then hands you a finished prompt you can use anywhere.

It is deliberately built to ask before it writes. A prompt builder that skips the questions just invents your context, which is exactly the failure mode we are trying to avoid.

You are a prompt architect. Your job is to turn my rough description of a task into a well-structured prompt I can use with any AI assistant. You build prompts using the RTCROL framework: R - Role: who the AI should act as T - Task: what specifically needs doing C - Context: the background information the AI cannot infer on its own R - Reasoning: how it should think through the problem, and in what order O - Output: the exact format of the response I want L - Limitations: guardrails, what to avoid, and what to do when information is missing HOW TO WORK WITH ME: Step 1. I will describe what I am trying to accomplish. My description will be incomplete and probably disorganized. Do not start writing a prompt yet. Step 2. Ask me questions to fill the gaps. Ask about anything you would otherwise have to assume: my industry, who the output is for, what a good result looks like, what format I need, what has gone wrong when I tried this before, and any terminology specific to my field. Ask them in a short numbered list, no more than six at a time, and prioritize the questions where a wrong assumption would most damage the result. Keep asking in rounds until you have what you need. Step 3. When you have enough, write the finished prompt. Present it as a clean block I can copy, with each RTCROL element clearly built in. Do not label the sections with the letters unless I ask, just write it as natural instructions. Step 4. Below the prompt, add three short notes: what you assumed that I should verify, what to change if the first result is not right, and whether this is worth saving as reusable standing instructions. RULES: - If my task involves calculation, math, or financial figures, do not assign an expert role. Go straight to the task. Assigning expertise on math tasks increases confident errors. - Never invent details about my business. If you need something, ask. - If my request is simple enough that a framework would be overkill, tell me that and give me a one-line prompt instead. - Write in plain language at roughly an eighth grade reading level unless I tell you my audience is technical. Start by asking me what I am trying to get done.
How to use itPaste it into a fresh chat any time. Better: save it permanently as a Claude Project, a Gemini Gem, or a ChatGPT custom assistant, and name it "Prompt Builder." Then you open it whenever you are starting something new instead of pasting it again. Setup instructions are in the next section.

02 Train it on a document format, using fake data

For any recurring document that has to be built a specific way for a specific reviewer: submissions, loan files, onboarding packets, proposals, board reports, permit applications. The fake data step means you can do the entire training session without exposing a single real client detail.

I need your help building a repeatable process for a document I produce regularly. We are going to train on this together using invented sample data, so do not ask me for and do not use any real client information. THE DOCUMENT: [name the document, for example "a submission packet for a commercial insurance underwriter"] WHO RECEIVES IT: [describe the reader and what they do with it] WHERE MY INFORMATION COMES FROM: [list the sources, for example "a client questionnaire, emails from a colleague, and phone call notes"] WHAT GOES WRONG TODAY: [describe the friction, for example "the information gets organized, but not in the order the reviewer expects, so it comes back for revision"] HOW I WANT TO WORK: 1. First, interview me about what this document must contain and how the reviewer expects it structured. Ask about required sections, their order, mandatory fields, formatting conventions, and any language or terminology this reader expects. Ask in rounds of no more than six questions. Do not proceed until you can describe the finished format back to me accurately. 2. Then write out the format specification as a reusable template, with every section, what belongs in it, and what makes a section complete. 3. Then generate a completely fictional sample case, invent the names, figures, dates and details yourself, and produce a full example document using the template. 4. I will critique your example. Revise. We will repeat this until the output is correct. 5. Once it is right, write me a short set of standing instructions I can save and reuse, so I never have to run this training again. LIMITATIONS: - Never invent information when working with my real data later. If a required field is missing, write MISSING and list it separately. Do not estimate, infer, or fill gaps. - Do not carry over details from earlier conversations or other chats. - Flag anything that looks internally inconsistent rather than quietly resolving it. Begin with your first round of questions.
Expect this to take an hourThat is the honest number, and it is why most people skip it. It is also why the people who do it stop having this problem. Do it on a week when you are not against a deadline.

03 Teach it to write in your actual voice

The fix for "it doesn't sound like me." Run this once, save the result, and every draft afterward starts from your voice instead of the internet's average.

I am going to paste several emails I wrote myself. I want you to learn how I actually write so you can draft in my voice going forward. First, analyze the samples and write me a description of my writing voice covering: - How I open and close messages, with the exact phrasings I favor - My typical sentence length and paragraph rhythm - My level of formality, and whether it shifts by audience - Words and phrases I use often - How I handle asking for something, delivering bad news, and expressing thanks - What is distinctive about how I write compared to generic business email Be specific and quote from the samples. Do not flatter me. If my writing has habits worth naming, including weak ones, name them. Then wait for me to correct your description. You will get some of it wrong, and my corrections matter more than your first read. After I correct it, write a short set of standing instructions in second person, addressed to an AI assistant, that would let any model draft in my voice. Include a list of words and phrases I should never appear to use. LIMITATIONS: - Do not smooth out my voice toward standard business English. The specific quirks are the point. - Do not invent stylistic traits that are not visible in the samples. - Keep the final instructions under 400 words so they fit in a settings field. Here are my samples: [paste 5 to 10 emails you actually wrote, with client-identifying details removed]
Where to put the resultPaste the final instructions into Claude's project instructions, ChatGPT's personalization settings, or a Gemini gem. Then it applies automatically instead of being something you remember to do.

04 Weekly performance readout from a spreadsheet

For anyone tracking numbers across locations, providers, reps, or branches and distributing a summary. Note there is deliberately no expert role assigned here, for the reason covered above.

Analyze the attached performance data and produce a weekly readout for my team. WHAT THIS IS: [describe the data, for example "weekly KPIs for seven providers across two locations"] THE METRICS AND WHY THEY MATTER: [list each metric and what good looks like, for example "rebooking rate, target 65%, this drives repeat revenue"] WHO READS THIS: [describe the audience, for example "location managers who share it with their teams"] WHAT I NEED: 1. A summary table showing each [provider/rep/location] against each metric, with the current period, the prior period, and the change. 2. The three most significant movements, up or down, with the specific numbers. 3. Anything that looks like a data problem rather than a performance problem. 4. Two or three observations I could act on this week. Be concrete. HOW TO THINK IT THROUGH: Work through the metrics one at a time before drawing any conclusions. Compare each figure to the prior period and to the target I gave you. Do not generalize across metrics that measure different things. LIMITATIONS: - Use only the figures in the file. Do not estimate, extrapolate, or fill in gaps. - If a value is missing or looks wrong, say so explicitly rather than working around it. - Do not draw conclusions about causes. You do not have the context to know why a number moved. Describe what changed and let me interpret it. - Restate the totals you calculated so I can spot-check them against the source. - Keep the tone plain. This gets forwarded.
Always spot-check the mathThe last limitation exists so you can verify. Pick two numbers from every readout and check them against the source file. This takes thirty seconds and it is the difference between a tool you can trust and one you cannot.

05 Turn messy notes into owners and deadlines

Works on meeting notes, call recordings, transcripts, or whatever you scribbled during a conversation.

Turn the following notes into a clean action list. CONTEXT: [what the meeting or call was, who was there, what it was about] PRODUCE THREE SECTIONS: 1. DECISIONS MADE. Only things that were actually settled. One line each. 2. ACTION ITEMS. A table with four columns: what needs doing, who owns it, when it is due, and what it is waiting on. If an owner was never named, write UNASSIGNED. If a deadline was never stated, write NO DATE. Do not guess at either. 3. OPEN QUESTIONS. Things raised but not resolved, including anything where people appeared to be talking past each other. HOW TO THINK IT THROUGH: Read the whole thing before you write anything. People commit to things casually and in the middle of other topics, so an action item may not sound like one. Look for anywhere someone said they would do something. LIMITATIONS: - Do not invent owners or deadlines. UNASSIGNED and NO DATE are the correct answers when nobody said. - Do not soften vague commitments into clear ones. If someone said "we should probably look at that," it goes in open questions, not action items. - Keep every line short enough to scan. NOTES: [paste your notes or transcript]
Why UNASSIGNED mattersMost note-summarizing tools assign owners by inference and get it wrong, which is worse than leaving it blank. Forcing the gap to be visible is what makes the list usable.

06 Outreach strategy for a specific target

For business development. This one does use a role, and should. Roles work well for strategy and writing. The math warning does not apply here.

You are an experienced business development strategist who is good at finding a genuine angle rather than a generic pitch. TASK: Help me build an approach for reaching out to [name the target organization or type]. WHAT I DO: [your business, in one or two sentences] WHO I SERVE WELL: [your best-fit client, and why] THE TARGET: [what you know about them, their situation, any connection you have] WHAT I WANT: [the specific next step, for example "a fifteen minute introductory call"] WHAT HAS NOT WORKED: [previous attempts, if any] WHAT I NEED FROM YOU: 1. Three distinct angles, each built on a different reason this organization would actually want to talk to me. Not three versions of the same idea. 2. For each angle, the reasoning behind it and what it assumes about them that I should verify. 3. For each angle, a short opening message in my voice. 4. Your recommendation on which to lead with, and why. LIMITATIONS: - Do not state facts about this organization that I did not give you. If an angle depends on something I have not confirmed, mark it as an assumption I need to check. - No flattery openers and no false urgency. - Write like a person, not a marketing department. Short sentences. No corporate filler. - If you think cold outreach is the wrong move here and a warm introduction is available, say so.
Pair it with template 03Once the AI knows your voice, "in my voice" in step three does real work instead of producing a stranger's version of you.

07 Benchmark your listings against the market

Built from the job-ad example shared on the call, but the pattern works for any public listing you compete against: job postings, service pages, property descriptions, event pages.

Research and analyze how my competitors write their [job postings / service pages / listings] so I can improve mine. MY MARKET: [geography and industry] WHO I AM COMPETING WITH: [name specific organizations if you can, or describe the type] WHAT I AM POSTING: [the specific role, service, or listing] MY CURRENT VERSION: [paste it] WHAT I NEED: 1. Search for current examples from the organizations or types I named. Tell me which sources you actually found and used. 2. Identify the language patterns that appear repeatedly across the strong ones: specific words, what they lead with, what they leave out, how they handle the parts people skim. 3. Compare mine against what you found. Be direct about what is weak. 4. Rewrite mine using what you learned, and explain each significant change. HOW TO THINK IT THROUGH: Look at what the successful examples have in common, not what any single one does. One listing is an anecdote. A pattern across eight is signal. LIMITATIONS: - Only use examples you actually retrieved. If you cannot find real ones, say so rather than describing what such listings typically contain. - Cite your sources so I can look at them myself. - Do not copy anyone's wording. I want the pattern, not the text. - If my current version is already strong in a particular area, say that instead of changing it for the sake of changing it.
Turn web search on for this oneThis template only works if the tool can actually browse. In most platforms that is a toggle near the message box. Then check the sources it cites, because a citation that does not say what the model claims is a known failure mode.
Section 06

Inside the Demo

The live walkthrough was in Claude because that is what I use daily, but nearly everything shown has a direct equivalent in ChatGPT and Gemini. Written out here so you can follow along on your own screen, and in case the screen share did not come through clearly on your end.

What It DoesIn ClaudeIn ChatGPTIn Gemini
Standing instructions for a recurring type of work Projects Projects or custom GPTs Gems
Instructions that apply to every conversation Personal preferences in settings Personalization in settings Saved info
Working with files on your own computer Cowork in the desktop app File upload, connectors Drive integration
Connecting to outside services Connectors and plugins Apps and connectors Workspace extensions
Speaking instead of typing Dictation and voice mode Voice mode Voice input
Turning web search on or off Toggle near the message box Toggle near the message box Generally automatic
6
The Biggest Lever

Projects, Gems, and Custom Assistants

This is the feature most people have never opened, and it is the one that changes the most. A project is a workspace with permanent instructions attached. You tell it once what you are working on, who you are, how you want output formatted, and what to avoid. Every conversation inside that space inherits all of it.

The practical effect is that your prompts get much shorter. Instead of re-explaining your business every time, you walk in and describe the task. Role, context, reasoning, and limitations are already loaded. You supply the task and the output you want.

You can also attach a folder. Drop files into it on your computer and the project sees the current versions without you re-uploading anything.

Your Action Step

Create one project this week for the task you do most. Put your standing instructions in it. That single setup does more for output quality than any prompt you will write.

Chat vs. Cowork, and Why the Difference Matters

Chat is what most people use. You bring the information to it, by pasting or uploading. Nothing on your computer is visible unless you hand it over.

Cowork in the desktop app can be pointed at a folder on your own machine and work with what it finds there. Useful when the relevant material is spread across many files. It also means you need to be deliberate, because everything in that folder is in scope.

Set approvals to manual when you start. There are three levels: approve each action individually, auto-approve, or skip approvals entirely. Manual is slower and it is the right setting until you genuinely understand what the tool does with access. If you handle client PII, do not point it at a folder containing that data without a clear internal policy on what is allowed.

Skills, Connectors, and Plugins

  • Skills capture something you do repeatedly so the tool does not rebuild the approach from scratch each time. The example from the call: an introduction email skill that always includes both parties' contact details, states plainly why they are being connected, and adds context on each relationship. The prompt becomes two names instead of a paragraph of instructions.
  • Connectors link the assistant to an outside service so it can go retrieve what it needs and come back.
  • Plugins extend that further and can run multi-step workflows rather than just fetching information.

Do not start here. These are worth setting up after you have a process that works manually. Automating a workflow you have not yet proven is how you end up with a fast machine producing the wrong thing.

You Do Not Need the Most Powerful Model for Everything

Most platforms now offer several models at different capability levels, and most people leave it on the strongest one permanently. That costs more, runs slower, and rarely produces a better answer for ordinary work.

In Claude at the time of the session, the tiers ran from Fable 5 at the top, then Opus 5 for complex work, Sonnet 5 for everyday tasks, and Haiku 4.5 for quick answers. Most people should be living in the everyday tier. Some platforms also expose an effort or thinking-depth setting, which is a second dial worth turning down for routine work.

The fastest tiers work noticeably better inside a project, because the standing instructions do the work that a larger model would otherwise have to infer.

These names will change. Model naming across every platform turns over every few months. The principle outlasts the names: match the model to the difficulty of the task, and check what tier you are on before a long session.

7
The Underused Habit

Stop Typing. Start Talking.

Dictation is available in every major platform and almost nobody uses it. Two things happen when you switch.

First, you give far more context, because you are not filtering your thinking down to what you are willing to type. Second, you are no longer limited by typing speed, so the tool gets a fuller picture of what you actually want.

Rambling is fine. A disorganized two-minute explanation beats a tidy two-sentence one, because the model can organize but it cannot read your mind.

The system prompt I use, and why it is short

Every platform has a place for instructions that apply to every conversation you have. In Claude it is under personal preferences, in ChatGPT it is under personalization, in Gemini it is saved info. Most people leave it empty.

Mine is two sentences. Instructions do not need to be long. They need to be the things that change the model's behavior most.

Honesty is the best policy. I want to make sure that all outputs and responses are accurate. We want to reduce hallucinations, so if it means taking longer and researching more, this should be the standard practice across all chat sessions. Be my ruthless mentor. You have to stress test everything. If my idea is trash, tell me why. Get to the point where they're bulletproof.
Why it worksThe first instruction gives the model permission to be slower in exchange for being right, which counteracts its default pull toward a fast confident answer. The second gives it permission to disagree with me. Left alone, these systems tend toward agreement, and agreement is not what you are paying for.

Write your own rather than copying mine. Two or three sentences about how you want to be treated and what accuracy means in your work will change every conversation you have from that point forward.

Section 07

Protect Yourself for the Long Game

Data privacy came up more than any other concern on the call, from tax, payroll, wealth management, insurance and accounting. This section is the part of the page most worth forwarding to whoever makes technology decisions where you work.

8
Vendor Evaluation

SOC 2 Is a Starting Point, Not the Answer

On the call, SOC 2 and GDPR came up as the signals to look for when you are evaluating software that has AI built into it. That is genuinely useful and it is the right instinct. It also deserves more precision than a spoken answer allowed, because the two things people most want to know are not what those terms actually cover.

SOC 2 is an audit of security controls. It tells you a third party examined how the vendor protects data. It does not tell you whether your inputs are used to train their models, and it does not tell you how long they keep what you send.

GDPR is a regulation, not a certification. Nobody holds a GDPR certificate. A vendor claiming to be GDPR compliant is making a self-assessment. It signals they have thought about data protection, which is worth something, but it is a claim rather than a credential.

Both are worth checking. Neither answers the question you actually care about, which is what happens to your client's information after you type it.

The Questions That Actually Settle It

Ask these of any vendor whose product touches client information. Every one has a documented answer, and a vendor who cannot produce it quickly has told you something.

Ask ThisWhat You Are Looking For
Do you train on our inputs?A clear no for business and enterprise tiers, in writing. This is the single most important question and it is often answered differently for consumer versus business plans of the same product.
How long do you retain prompts and outputs?A specific duration, and whether you can shorten or disable it.
Will you sign a data processing agreement?Yes, with terms your counsel can read. For regulated work this is usually non-negotiable.
Which tier are we actually on?Consumer, business, and enterprise tiers of the same product often have materially different data terms. People assume they have the protections of a tier they are not paying for.
Where is our data stored?Geography matters if you have clients or obligations abroad.
Do subprocessors see our data?A named list. Many AI features are built on another company's model underneath.
What admin controls do we get?Whether you can restrict features, see usage, and remove access when someone leaves.

The pattern to internalize: Paid does not automatically mean private, but the terms attached to business and enterprise tiers are usually meaningfully different from the free version of the same product. If you are handling client PII on a free consumer account because it seemed like the same tool, that is the gap worth closing first.

What Not to Paste Into a General Consumer Chat Window

  • Social security numbers, tax IDs, and account numbers
  • Full client names paired with financial details
  • Medical or health information
  • Anything covered by a confidentiality agreement you have signed
  • Complete contracts containing identifying party details
  • Credentials of any kind

The workaround is almost always simpler than it sounds. Replace real identifiers with placeholders, run the work, and put the real details back yourself. For training the AI on a process, use invented data entirely. You get everything you need without the exposure.

Running AI on your own hardware, so nothing leaves

Someone on the call asked whether it is possible to run this entirely on internal servers so no client data ever reaches an outside company. It is, and it is more accessible than most people expect.

Smaller open models are lightweight enough to run on ordinary business hardware. They will not match the frontier tools on hard reasoning, but a great deal of routine business work does not need frontier reasoning. Summarizing, reformatting, drafting, extracting, and classifying are all well within reach.

  • Ollama is the most common way to download and run models locally. Straightforward to install.
  • LM Studio does the same with a friendlier interface, better if you would rather not use a command line.
  • Gemma is Google's family of open models, available in sizes that run on modest hardware.
  • Google AI Edge Gallery runs a small model on your phone with no internet connection required, which is also handy in areas with poor reception.

Check hardware requirements before you commit. The tradeoff is real: you get complete data control and no per-use cost, at the price of weaker capability, setup effort, and maintenance being yours. For a business with genuine data residency requirements, that trade is often worth making. For everyone else, a properly configured business tier of a commercial tool is usually the better answer.

9
The Cost Nobody Budgets For

Tokens, and Why Your Bill May Not Stay This Low

A token is a chunk of text, usually a fragment of a word. These systems break language into tokens to process it, then convert tokens back into the text you read. Everything you send and receive is measured this way.

The useful analogy is cell phone minutes in the early 2000s. New technology is expensive at first, then the cost falls. We are early. Right now the AI companies are absorbing a significant share of what your usage actually costs, because they want you to build the habit.

That subsidy is a business decision, not a permanent feature. If you are building AI into a core operation, model what happens if the per-use cost rises materially. It may not. But a process you cannot afford to run is not a process you own.

10
The Concern That Deserved More Time

Skill Atrophy Is Real, and It Is Measured

One attendee said plainly that he can still write a good personal note and does not want to lose that, so he deliberately reverts to doing some things himself. Several people agreed immediately. He is right, and the data backs him up.

of employees say they rely too much on AI
say overreliance is eroding their skills
30%
say they could not function without it

Source: GoTo Pulse of Work 2026, conducted with Workplace Intelligence. Survey of 2,500 employees and IT decision-makers across ten countries, November 2025 through January 2026.

My own practice: two days a week I do not use AI to draft or write emails at all. I am less efficient on those days and I plan around it. It is a deliberate cost, paid to keep a skill I am not willing to lose.

Your Action Step

Pick one skill you would be unhappy to lose and schedule regular time doing it manually. Two days a week works. One day works. Zero days is a decision too, just an unexamined one.

11
The Non-Negotiable

Audit Everything. Trust, But Verify.

This was said several times on the call by people in accounting, wealth management, and operations, and it is the point I would most want to survive from the session.

of IT leaders say AI output regularly needs revision
say AI is right without fixes most of the time
17%
believe workplace AI is reliable without human oversight
70%
define reliable AI as AI plus human review

Sources: GoTo Pulse of Work 2026 (87%, survey of 2,500 employees and IT leaders, November 2025 to January 2026). Connext Global 2026 AI Oversight Survey (37%, 17%, 70%, survey of 1,000 U.S. adults who use AI at work, fielded via Pollfish, January 2026).

One attendee described exactly this failure: asking for research, getting an answer with a citation, opening the cited article and finding it said the opposite. That is not a rare edge case. It is the most common way these tools fail, and it is invisible unless you open the source. If a claim matters, click the link.

Trust the tool to draft. Trust yourself to check.

Section 08

Questions From the Room

These are the actual questions asked on August 12, plus several we ran out of time for. Click any question to open the answer.

Q

I only have time to change one thing. What should it be?

Create one project or gem for the task you repeat most, and put standing instructions in it. Fifteen minutes of setup, and it improves every conversation you have inside that space from then on. It beats learning prompt tricks by a wide margin.

Q

If I sign into Copilot with my Google account instead of Microsoft, do I get different answers?

No. The sign-in method is only there to identify you. Copilot serves whatever model it is configured to use regardless of which account you logged in with.

That said, use your organization's Microsoft sign-in if you have one. Not because the answers differ, but because signing in through your organization is what puts you under your company's data protection terms and admin controls. Signing in personally may leave you on a consumer footing without realizing it.

Q

Wait, you said not to give it a role. But I tell Gemini it's a master connector and it works well. Which is it?

Keep doing exactly what you are doing. Roles work well and often improve results for writing, strategy, outreach, and anything requiring a point of view.

The warning applies only to math. If a task involves calculation or financial figures, do not tell the model it is an expert mathematician or a CFO. What researchers observe across current models is that assigning mathematical expertise makes the model more confident in wrong answers rather than more accurate. For anything computational, skip the role and go straight to the task.

Q

Can I run AI entirely on my own servers so client data never leaves the building?

Yes. Ollama and LM Studio both let you download and run open models locally, and Google's Gemma family includes lightweight versions that run on ordinary hardware. Google AI Edge Gallery does something similar on a phone, with no internet connection needed.

The tradeoff is capability. Local models are meaningfully weaker than frontier tools on hard reasoning, and setup and maintenance become your responsibility. For summarizing, reformatting, drafting, and classification they are perfectly adequate. Full details are in the Protect Yourself section above.

Q

My numbers and dates come back wrong maybe a third of the time. Why, and what do I do?

Because these systems are predicting plausible text, not calculating. A date that looks right is, to the model, as good as a date that is right. This is the failure mode that matters most in accounting, finance, and anything client-facing with figures in it.

Four things reduce it substantially:

  • Do not assign a math expert role. Covered above.
  • Give it structured data, not prose. A spreadsheet produces far fewer errors than a paragraph describing the same numbers.
  • Require it to restate its work. Tell it to show the totals it calculated so you can check them against the source.
  • Forbid estimation explicitly. "If a value is missing, write MISSING. Do not estimate or infer." Without that instruction the default behavior is to fill the gap.

Template 04 in the prompt library has all four built in.

Q

Can I get it to pull data from my business system automatically on a schedule?

Yes, and someone on the call described trying and abandoning it after running into more errors than the time savings justified. That was a sensible call, and the current workaround of exporting to a spreadsheet and handing that over is a perfectly good process. Stable and working beats elegant and fragile.

The reason the direct approach struggles is that pointing a general-purpose assistant at a web application and asking it to navigate is brittle. Interfaces change, sessions expire, and pages load unpredictably. Scheduled automation for this normally requires a purpose-built integration through the system's data connection rather than a chat assistant clicking through screens. That is a real project rather than an afternoon, but it is well-established work and it is not exotic.

Q

Is there an out-of-the-box tool for inbox management, or do I have to build it?

There are several. The one I use and can speak to from experience is Fyxer, which handles inbox organization, drafts replies, and now includes a note taker. It takes patience to set up so the drafts sound like you, and you still review everything before it goes out.

Before you pay for anything, spend twenty minutes on mail rules. Tom's and Cheryl's approaches in the Email section are free and solve a real share of the problem on their own.

Disclosure: The link below is my referral link. It gives you $25 off and I receive a referral credit if you sign up through it. You should know that before you click it. If you would rather not use a referral link, go directly to fyxer.com and you will get the same product. I am recommending it because I use it, not because of the credit.

Fyxer, $25 off through my referral link →

Check their current pricing on their site rather than taking a number from me. Software pricing changes and I would rather you see it from the source.

Q

Is the free version good enough, or does paid actually give me more privacy?

Two different questions, and they have different answers.

On capability: Free tiers are genuinely useful and are the right place to start. You will hit usage limits and lack access to the strongest models, but for learning what these tools do, free is enough.

On privacy: Paid is not automatically more private. What matters is which tier you are on, because business and enterprise tiers typically carry different data terms than consumer plans of the same product, including commitments about training on your inputs. A personal paid subscription is not the same thing as a business agreement.

The approach several people on the call already use is the right one: a paid business tool for anything touching client data, free tools for flyers, drafts, and general work. That is a sound policy.

Q

How do I stop it from sounding canned when authenticity is what my clients pay for?

This is the most legitimate objection raised on the call, and it is worth taking seriously rather than arguing with. If your differentiator is that you are not cookie-cutter, sending cookie-cutter writing damages the actual product.

Out of the box these tools write in the average of everything they have read, and average is precisely the enemy. The fix is a one-time voice calibration you save permanently, not better prompting in the moment. Template 03 in the prompt library walks through it.

One more thing worth saying, because someone on the call made the point well: the flood of generic AI content raises the value of anything unmistakably yours. Use the tool for the parts nobody is buying from you, and put the reclaimed time into the parts they are.

Q

Is this going to replace roles on my team?

Some tasks, yes. Whole roles, less often and more slowly than the headlines suggest, and the recruiting professionals in the room had the most grounded view on this.

The point made on the call was that as doors close others open, and this year a law firm hired someone whose entire role is AI, in an industry people assume is the last to change. Demand is rising fastest for people who can review, verify and improve AI output, which is a direct consequence of the 87% revision rate.

The honest framing for your team: the work changes shape before it disappears. People who can direct these tools and catch their mistakes become more valuable, not less. That is a training conversation, not a headcount conversation.

Q

My team is split. Sales uses it constantly, accounting refuses. How do I handle that?

That split is close to universal, and the accounting side is not being difficult. They are correctly reading that their work carries different consequences for being wrong, and they usually sit closest to the most sensitive data.

Three things help:

  • Answer the policy question first. Much of the resistance in regulated functions is not about the tool, it is that nobody has said in writing what is allowed. Publish that and a share of the objection disappears.
  • Start them where accuracy is not the risk. Communication, organization, and administrative work rather than the numbers themselves. That is where several finance people on the call already use it comfortably.
  • Do not force it. A skeptical team member who adopts one workflow that clearly works becomes a better advocate than an enthusiast who over-promises.
Q

What about the environmental impact? Am I killing the polar bears?

Fair question and it got the biggest laugh of the morning, so it deserves a straight answer.

The energy cost is real and it sits mostly in data centers full of processors, which draw significant power and water for cooling. That is a genuine and actively debated issue at industry scale.

Your individual share of it is very small. A day of ordinary chat use is not where this gets decided. If it matters to you, the two levers with actual leverage are using smaller models for routine work, which uses meaningfully less compute per request, and running local models on your own hardware, which is far more efficient for simple tasks than sending them to a data center. Both of those also happen to save you money, which is a rare alignment.

Q

How much time should I actually expect to invest before this pays off?

For a single recurring document or process, one to two focused hours of setup. That is the honest number and I would rather say it than pretend it is fifteen minutes.

The reason it is worth it is that the cost is one-time and the task is not. If a submission packet takes you forty minutes and you do six a week, two hours of setup pays back in the first week and every week after that is profit.

The reason most people do not do it is that the setup hour always has to come out of a week that is already full. That is the real barrier. It is not technical.

Q

What is an AI agent, and is it different from what I am doing now?

Yes, meaningfully different. Using Claude, ChatGPT or Gemini in a chat window means you ask and it answers. An agent is configured to carry out work and make decisions along the way, across multiple steps, without you approving each one.

Agents need guardrails: explicit boundaries on what they can access, what they can act on, and where they must stop and ask. They also need oversight, especially early, and the same 87% revision figure applies to their output.

Do not start here. Build a manual process that works, then a semi-automated one, and only then consider handing over the steering wheel.

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Thank you to Michelle and the North Jersey Chamber of Commerce for hosting, and to everyone who shared openly on the call. This page exists because the room made it worth writing. If something here raised a question, reach out. No pressure and no obligation.

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Prepared for the North Jersey Chamber of Commerce Business Resource Group · August 12, 2026